Vielen Dank ,  für Deine Bestellung.

Wie Du mit dem Design-Aufbaupaket Geld sparst und höhere Preise durchsetzen kannst.

Nervt es Dich auch, in der Startphase kleine Brötchen backen zu müssen? Klicke das Video für Lösungen.

Du möchtest wissen, wie Du in der Startphase mehr Geld verlangen und sogar Geld einsparen kannst?

  • mit individuellem und hochwertigem Design erhöhst Du Deinen Status und positionierst Dich als Profi
  • nachvollziehbare Design-Richtlinien machen Dich unabhängig und gewährleisten konsequentes Erscheinungsbild
  • durch externe Betrachtungsweise auf Deine Unternehmung werden Herausforderungen und Marktvorteile aufgespürt und angegangen
  • dank umfangreicher Erfahrung erhältst Du pfiffige Lösungsvorschläge für sichtbare Resultate

Sei der leuchtendste Stern am Firmament und finde die höchste Beachtung.

      • Heute erhältst Du dieses einmalige Angebot. Es ist mein persönliches Interesse, Dich spitz in Deinem Markt zu platzieren. Sobald Du sichtbar und gut platziert bist, kannst Du noch wirksamer agieren.
      • Aktuell scheinen Hierarchieen und Territorialkämpfe wichtiger zu sein als Ergebnisse. Ein Spiel, das langfristig alle verlieren werden. Setze mit Deiner Unternehmung auf Deine eigene Kraft und Kompetenz und erfreue Dich und Deine Kunden mit Resultaten.
      • Dieses Angebot ist ein einmaliger Testballon, den es in dieser Form nie wieder geben wird. Ergreife die einmalige Chance und lasse Dir Deinen individuellen Unternehmensauftritt auf den Leib schneidern.

Don't Jump to the Sale too Quickly: Long Form is All About Building Rapport

This dark background is another way to create visual variety on your page and keep it interesting. If you use a dark background with light text, keep it short. Light text on a dark background is harder on the eyes than dark text on a light background.

The Simple Storytelling Rule for Sales: Convince First, Sell Second!

Remember that long form sales pages are about relating to your reader. Don't jump right in and start talking about your product.

Instead, tell a story. Write about how things feel. Write about problems, frustrations, experiences, triumphs. Think about a movie or TV series - it's all about the characters and how much you care about them. And you only care about them if you can relate to them.

​Trying to sell too soon is the most commonly made mistake - not only on long form sales pages. Even if your page is short and visual, without relating to your customer, you can't make sales.

Also remember that what you're looking at is only a template. Maybe you want to spend more time on the story. Maybe you want to add several more headline + text blocks, to really elaborate and evoke emotions. With Thrive, you can easily do so (just duplicate some of the existing blocks). Let the template inspire you, but don't let it limit you.

Using Image Sections to Add a Visual Element

Below is an example of a simple image section: use images or icons to illustrate a point you're making. This can assist in your story telling or be used to showcase features (although only if you use it further down the page, after the product reveal).

Schritt 1:

Idee, Mission und Vision verstehen

Schritt 2:

Sicht des Kunden/Marktes erlangen

Schritt 3:

In visuelle Sprache übersetzen

Get Your Points Across by Using Lists

  • Create a nice list of points here.
    What are the points about? Anything you want. This could be a summary of the page so far, for example (remember those scanners?).
  • Make your content easy to digest.
    You can think of the layouting/formatting task on a sales page in this way: the goal is to present nice, appetizing, bite-sized morsels for your reader. Don't hit them over the head with big words or long paragraphs. Make it easy and fun to experience your sales page.
  • Once you know this, you'll want my product.
    That's the result you should aim for with your content. Once your reader understands the story and all the points you've made, they will truly understand the value of your product (or service, or whatever you're selling).

In this Text Block, Start Transitioning to the Solution You're Offering...

You've set the scene. You've captured your visitors' attention. You've related to them and told them everything they need to know to truly understand what your product is about. Now it's time to start introducing them to the product.

Keep one thing in mind: your product is the solution. At first, don't talk about it in terms of a product. Talk about how you found a solution and about how this same solution can help others too. Why do all this? Because if you set it up right, you will be the opposite of the slimy, used car salesman stereotype we all despise... you will not be pushing product, you'll be doing everyone a favor.

Here is a Smaller Sub-Heading for Extra Emphasis

Try mixing paragraphs with sub-headings of two different sizes (H2 and H3). You can use smaller sub-headings like the one above to make an important point or for quotes that relate to your story.

Ever notice how non-fiction authors love to use quotes throughout their books? That's because quotes are a nice change of page and they lend authority and gravitas to what you're saying.

Similarly, you can use subtle text highlights, text boxes, short paragraphs, sub-headings and other text formatting to draw your reader's eye to important parts of the text. This also helps break up the page, to prevent wall-of-text-syndrome.​

This is Where the BIG REVEAL happens


Now it's time to present your offer as the perfect solution to everything you've been talking about so far in your story.

While we were holding back before, it's now time to be very specific. Talk about your product, what it is, what your customer gets when they purchase. At this point, after all the buildup, your readers really want to know what you have to offer, so don't hold back.

  1. Show a product image: it's always a good idea to have a visual representation of your product. It makes it more tangible and more "real" in your reader's mind.
  2. The power of the points list: use this list to emphasize the most important benefits of your product.
  3. Benefits over features: for every feature your product has, try to translate it into a benefit (i.e. a positive end-result your customer will get).

What People Are Saying About Our Solution

John Doe UI/UX Designer

“Social proof comes with customer testimonials.”

“Customer testimonials are a powerful conversion element. Display them here to demonstrate that your product has many customers and that those customers are very happy with their purchase.

We like to do what many others have done already. There's safety in numbers. Testimonials can be used to give your visitor that sense of safety."

Shane Melaugh
- Job Title

“Here's what the perfect testimonial looks like...”

“The perfect testimonial looks a lot like this one: it has a heading (this shows the best part of the testimonial), one or two paragraphs of text, an image, a name and (optionally) a role to go along with the name. Also note the use of quotation marks in the testimonial text.”

Samantha Allen
- Job Title or Role
John Doe UI/UX Designer
John Doe UI/UX Designer

“Can you ever have too many testimonials?”

“It's a fair question: can you have too many testimonials?

The answer is: you can, but the problem is usually not the amount but the quality of the testimonials. If you have good, enthusiastic and real testimonials that mention specific details and benefits, don't shy away from adding 10, 15, 20 or even more to the page.

Just don't add a ton of boring or generic testimonials.”

Shane Melaugh
- Job Title or Role

Welcome to the Main Purchase Section

Here we have a highly attractive purchase section. We display another paragraph of text, which is a strong call to action to your readers. In addition, we have a product image, unmissable large button and some guarantee and safety symbols.

100% Satisfaction Guaranteed


A Few More Testimonials to Prove it Works for Real People

John Doe UI/UX Designer

“Keep displaying testimonials for social proof.”

“Here, we have a second testimonials section, right after the purchase section. Now that we've asked the reader to pull the trigger, they might feel some resistance and testimonials can help reassure them.”

We like to do what many others have done already. There's safety in numbers. Testimonials can be used to give your visitor that sense of safety."

Christine Hofmann
Holistische Mentorin | Speakerin | Autorin | ErfolgsCoach

“Pick the right kinds of testimonials to show here...”

“If you have any testimonials that include stories of how a customer had some doubts about your product, but was then won over by the high quality, your friendly support etc. those are perfect for displaying in this area of the sales page.”

Shirley Müseler
Künstlerin und Projektmanagerin
John Doe UI/UX Designer

Wencke Börding

Über Wencke Börding

When selling online, it's easy to forget that people prefer buying things from other people. If there's any element of personal branding in your product, use this section to write a few paragraphs about yourself.

Keep it short, as this page is about your product, not your life story. But a few personal details mentioned here can help build rapport with your reader. It's a reminder that there's a real, trustworthy person behind this product and they aren't buying from a faceless corporation.

It's Time to Start Addressing Your Visitor's Last-Minute Objections

After the first call to action, use testimonials, case studies, more points lists and more text blocks to address all possible objections your visitors may have. Knowing these objections is very important... and you can learn all about them by talking to your customers and visitors. Give them a way to communicate with you and you'll quickly learn what's on your reader's mind as she goes through this page.

This part of the sales page can be a lot longer than it is in this template. There may be many objections that come up and you can address them all. If you dedicate a separate text block or a sub-heading to each one, your visitors can easily find the ones they have on their minds and skip the rest.

Use Sub-Headings Before Every Major Objection You Address

People are risk averse. We dread making a mistake and wasting our time and money on something that turns out to be rubbish. This is the part of the sales page where you can appease all those worries. One of the most important things you must learn about people in your market is what kinds of objections they have, so that you can effectively address them here.

Herausforderungen mit Deinem Design

Konsequente Markenführung und Corporate Design bedeutet Disziplin. Einer meiner Lieblingskunden setzt seit vielen Jahren konsequent und unabhängig von mir die Regeln um. Das Design ist beispielhaft und konsistent an jedem Kontaktpunkt. Irgendwann erreichten mit Präsentationen und Mailings mit kleinen Stil- und Regelbrüchen. Über die Jahre gingen Angestellte "laxer" mit den Regeln um. Einfach, weil sie ihre Hausfarbe "nicht mehr sehen konnten".
Ab diesem Punkt gilt die Regel: Augen zu und durch! Oder wenn das Unternehmen läuft: verkaufen

Super, dass

  • ... Dein Unternehmensauftritt zwangsläufig wie aus einem Guss ist
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  • ... Deine Logos kein Weiterverarbeiter "konvertieren" muss/braucht
  • ... es Dein Logo nur einmal gibt

Schade, dass

  • ... Du Dein eigenes Design irgendwann "über" hast und
  • ... Dein Kunde das nicht ahnt und Deinen konsequenten Auftritt schätzt
  • ... dass Du Deine Marke schützen solltest, wenn sie Dir Werte schafft
  • ... dass zB Drucklack die Farbintensität auf Papier verändern kann
  • ... dass die Farben auf jedem Bildschirm anders wirken

Dein Design-Aufbaupaket:

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FAQ - die häufigsten Fragen

Why add an FAQ section like this?

How about adding a contact link?

What about exit intent lightboxes?

What questions belong here?

Have you tried a chat widget?

Answer questions, save space.

P.S.: möchtest Du es Dir noch einmal überlegen, ob bzw wann Du Dich dem unmittelbaren Erfolg stellst? Das kann ich nachvollziehen. Auch ich habe mich dazu durchgewunden. Inzwischen bereue ich es keine Minute mehr. Was gibt es schöneres und zufriedenstellenderes, als mit Wunschkunden wie Dir zu arbeiten? Wie und wieso bist Du auf mich aufmerksam geworden? War es das Design, die Aussagen, das Konzept? Also habe ich etwas richtig gemacht! Diese Chance bekommst Du auch – klicke einfach den Link und hole Dir Dein Ansehen!

Nein danke, aktuell habe ich kein Interesse an dem super Angebot.

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